Guiding principles

These are the enduring principles we think about every day, to make decisions both big and small.
Innovation and technology
that deliver demonstrable benefits to customers.
Teamwork and collaboration
that inspire our best people to stay and others to join.
to reach more customers with the benefits of our technology and to provide opportunity for our employees.
Financial viability
of the business so that we can self-fund research, innovation and growth over the long run.